Tony graduated from Philadelphia University with a BS in Industrial Design and since has accumulated over a decade of experience in the field. He spent three years as the Director and Principal of Design & Strategy at a user-design firm in Philadelphia and was responsible for strategizing, designing, and defining the experience for users interacting with digital products. Leading a team of 18+ designers, they created rich internet applications for the likes of Sungard HE, Penske Truck Leasing, Mercer, and Turnkey Sports & Entertainment, just to name a few. Prior to that, Tony spent 3+ years as Lead User Experience Designer at Comcast, designing the future of digital and cross platform television. If that wasn’t enough, he’s designed products for brands such as Harley Davidson, Dell, Tivo, XM Radio, and Motorola. Mr. Daddario also worked as an Adjunct Professor of Human Factors at Philadelphia University and has had work featured in ID Magazine, Design Perspectives, and Innovation Design. Random side note: Super ticklish feet.