Research & Strategy
- Business Acumen,
- Concept Articulation,
- Contextual Inquiry,
- Project Planning,
- User Research
At the start of any engagement, we partner with you to get to know your organization. We want to understand how you do business, your goals, and the systems and processes currently in place that support those objectives.
We don’t just guess what your application needs—we specialize in learning that from your users. That’s why our Research & Strategy team is involved in the design process from start to finish. We do the front-end research to understand what makes your users tick through interviews, diary studies, and contextual observation. Our researchers become advocates for your users to make sure their voice is always at the table. It’s a comprehensive and critical service, ensuring that you get the very best experience out of your application. If it’s broke, we’ll figure out why before we fix it.
With the aid of comprehensive user research, we can formulate an action plan and guide you down a user-friendly path of success. Whether it’s visioning a direction for preexisting applications or creating a road map for the next concept, our researchers, designers and technologists work hand in hand to deliver a user-centered experience.
- Animation and Motion,
- Art Direction,
- Data Visualization,
- Digital Brand Standards,
- Information Architecture,
- Interaction Design,
- Usability Testing
There is an art to designing for a screen, and it involves finding the perfect balance between business objectives and user needs. Our design process begins by defining structure and organization. We’ll dissect your company’s language usage, data presentation, and interaction patterns. In delivering the final look and feel of your digital experience, we’ll consider your brand, color usage, and graphical elements while enhancing overall usability.
Throughout design, our researchers conduct remote and in-person usability exercises, A/B testing, and even eye-tracking sessions to ensure design solutions aren’t just pretty, but useful. Combined with our front-end research, usability testing makes sure your users’ needs anchor the design process.
- Content Management,
- Full-stack development,
- UI Architecture
In partnership with our designers, our technologists plan a user-interface architecture that helps future-proof your investment with innovation. Building a digital experience that will work flawlessly for your users is what drives our development efforts.
But what happens when your new or improved software, website or app is ready? Rest assured that we’re not like some consulting companies you may have worked with that deliver code without the tools you need to maintain it.
Our clients are thrilled when they receive the primary output of our development work: the PlaybookTM. It’s a digital repository that provides your team with the documentation you need go forward. It contains your design specifications, code snippets, component patterns and full-fledged page demonstrations that articulate your user experience.
We don’t always stop there, though. In addition to the savvy that we bring to front-end development, we’re experienced back-end developers as well. We look to find the right balance for integration support with our clients based on their needs. Our goal is to provide the most effective and adaptable end result.