Design for the Mind – Now available for purchase!

Image for Design for the Mind – Now available for purchase!

My book, Design for the Mind: Seven Psychological Principles of Persuasive Design is now available for purchase through Manning Publications Early Access Program (MEAP). Watch as the book unfolds before your very eyes and have a say in how it does!

Purchase access to the book HERE. Use the code mlyocco to receive 50% off!

Not convinced yet? Here’s a little bit about the book.


The days of purely aesthetic design are long gone. Today’s web designers are driven by pertinent questions like these: How will I win the battle of the short attention span? How do I put visitors at ease and provide the information they’re consciously (and unconsciously) expecting? How will the design of my site encourage users to engage, browse, or buy? There’s a body of tested psychological principles that can transform your digital designs by anticipating and benefiting from how human beings react to stimuli. This scientific approach to the decision making process, attitudes to risk and reward, group influence, and more are a treasure trove ready for you to apply to the field of website design.

Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design. The idea is not to produce a use-by-rote set of patterns for digital persuasion, but to deepen your understanding of why people react in the way they do to design features and approaches. After reading the book, you should be equipped to make your work more psychologically friendly, engaging, and persuasive.

Like what you hear? Be sure to click HERE and don’t forget the promo code mlyocco to receive 50% off!

Cover image designed by Morgan Knepper

About the Author

Image of Victor Yocco

Victor Yocco

Research Director

Victor is committed to ensuring that the voice of the user informs the design decision-making. More