Personalization is a trend across many industries, but seems to be lacking in the field of healthcare. Usability Researcher & Strategist Victor Yocco outlines specific ways in which the industry can step it up – and ultimately increase customer satisfaction and retention in a competitive marketplace.
Individuals are engaging in a personal experience when they go online to conduct health care–related activities. Gaining and maintaining their trust in your product is critical. For hospitals and health care facilities, personalization allows you to extend your brand digitally to the patients and their families — a virtual house call, if you will.
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